Luvian Saha Oy is supporting the journey of young champions
26.06.2025For years, Luvian Saha Oy has been involved in supporting children and youth in their sports activities in many ways. The support has particularly focused on children’s and youth team sports, where there are several supported groups in the company’s operating area each year. The range of sports consists of different sports such as baseball, ice hockey, floorball, swimming, track and field, orienteering and skiing.
” As a company, we have seen it important to be involved in supporting local sports opportunities for children and young people. The importance of exercise in everyday life is becoming even more important. By supporting team sports in many different ways, we give our contribution to many children and young people and their families every year”, says CEO Veli-Matti Puuska. “Unfortunately, we are unable to respond positively to all support applications, as we receive several dozens of them every year. What is especially important to us is locality and that we share common values with the target group’’, adds Puuska.
Luvian Saha has also been involved in supporting two talented young individual athletes in the 2024-2025 season. These two young athletes have several common traits: passion, uncompromising attitude and a goal-oriented approach to developing into better athletes and individuals. Company´s slogan, “Getting better every day”, describes both champion athletes well, skier and ski orienteer Amanda Yli-Futka (21) from Harjavalta and skier Anni Rohila (16) from Rauma.

Amanda Yli-Futka; For the love of skiing and forestry
Amanda Yli-Futka, who has been skiing and orienteering since she was little, is a farm-raised girl from Harjavalta. “It means a lot to me that I get to do what I love, even if it’s not easy, fun and enjoyable every day. I love sports, challenging myself and feeling like I’m improving. Results and doing well in competitions motivate me. I wouldn’t be at this point if I didn’t really like it”, says Amanda Yli-Futka.

The Yli-Futka family’s positive experiences in working with Luvian Saha Oy in the wood trade led Amanda to ask Luvian Saha to join her in supporting her journey towards her athletic goals. “We have only had positive experiences with Luvian Saha Oy’s operations as a wood trade partner. Everything has always gone well and our forestry values meet – our forest is always used in the best possible way. It has been great to have a local forestry operator as a supporter with whom our mutual values also meet,” says Amanda.
“The importance of sponsors is especially important for young individual athletes. Especially for young individual athletes, the importance of sponsors is emphasized. Many people’s sports careers will not take them to the top if there are not enough resources to train and go to the training camps. Competition and training trips abroad are long, with large deductibles. Without sponsors, it would not be possible to go on these trips,” continues Amanda.
“I feel a strong similarity between forestry and sports – regularity and perseverance are important in both. Professional sports are not always so nice and fun, but the activity still has to be long-term – your physical condition doesn’t necessarily improve all the time, but you can’t ruin it overnight either. The life of an endurance athlete could be summed up as train, eat, sleep and start again,” Amanda sums up.
Amanda’s first season in the adult series went brilliantly last winter. “In the junior ski orienteering series, I won practically every competition there was to win. In the adult competitions, I won European Championships medals (relay & individual). In addition, I also won two World Championships gold medals at the U23 Winter Universiade in Turin, Italy. I exceeded all the goals I set for my season,” Amanda rejoices.
Amanda’s coach is Paralympic and Olympic medalist Maija Järvelä.
Anni Rohila; summers on roller skis and winters on cross-country skis
Luvian Saha has been supporting the unyielding, decisive and determined Anni since 2021.
One of the young athlete’s most memorable achievements of the 2024-2025 season was the Ungdomsvasan 15–16-year olds’ 19 km victory in Sweden. In the summer of 2025, Anni will train and compete in the Alps in Northern Italy, touring the Roller Skiing World Cup from there and possibly some Italian Cup competitions – also this summer is going to be full of work.
